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Year 1

 Compulsory Study (120 credits)
Students must study the following modules for 120 credits:

Name	Code	Credits
 ACCOUNTING AND FINANCIAL MANAGEMENT
NBS-7026A
20

 BUYER BEHAVIOUR AND INTERACTIVE MARKETING
NBS-7036X
20

 INTEGRATED BUSINESS DECISIONS
NBS-7034X
20

 MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT
NBS-7031X
20

 MANAGING PEOPLE AND ORGANISATIONS
NBS-7024A
20

 STRATEGIC MARKETING MANAGEMENT
NBS-7025A
20


 Option A Study (60 credits)
Students will select 60 credits from the following modules:

Please Note - Modules selected from this option range will be treated as COMPULSORY modules.

Name	Code	Credits
 DIGITAL INTERACTIVE AND SOCIAL MEDIA MARKETING
NBS-7086B
20

 GLOBAL BRAND STRATEGY
NBS-7028B
20

 INNOVATION MANAGEMENT
NBS-7033B
20

 INTEGRATED MARKETING COMMUNICATIONS
NBS-7035B
20

 MARKETING RESEARCH
NBS-7032B
20

 RETAIL MARKETING AND MANAGEMENT
NBS-7030B
20