COURSE STRUCTURE
Semester 1
Compulsory modules
Accounting (15 CATS)
Consumer Behaviour (15 CATS)
Finance (15 CATS)
Marketing Management (15 CATS)
Semester 2
Compulsory modules
Research Methods and techniques (15 CATS)
International Marketing (15 CATS)
Digital Marketing (15 CATS)
Elective modules (select 1)
Marketing Analytics (15 CATS)
Strategic Marketing (15CATS)
Semester 3
Marketing Internship and Work-based Research Project (60 CATS)* or
Dissertation (60 CATS) or
Academic Research Project (60CATS)
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