Year 1

Modules
Employment and Academic skills

Marketing Research and Data Analysis

Marketing Principles and Practice

Organising For Business

Introduction to Digital Marketing

Introduction to Integrated Marketing Communications

Add+vantage Module

Year 2

Modules
Career Preparation

Marketing Management

Consumer Behaviour

Marketing Insight

Brand Management

Digital Analytics

Add+vantage Module

Year 3

Modules
Career Development

Marketing Strategy

Contemporary Marketing Issues

Digital and Social Media Strategy

Project

Optional modules
1 of the following:

Sustainability MarketingBrand and Corporate Communications