
Core Modules Our core modules will equip you with a thorough knowledge of the key business and management issues needed in modern business. The core modules are: Crafting Strategy You will learn to link strategy theory and practice to develop your skills as a strategic, innovative and entrepreneurial thinker and doer. You’ll also develop your understanding of how to use financial analysis for strategic decision-making. This module is split into two parts, the first half focuses on understanding strategies whilst the second half looks and entrepreneurship and innovation. Leading Strategically: Implementing Change This module is split into two parts, part one is about implementing change at an individual and organisational level. Your strategic management and leadership capabilities will be honed using state of the art simulation tools. The second part focuses on shaping complex organisations where you will develop the core competencies required to be a successful international manager. Creating and Delivering Customer Value You’ll learn and put into practice the key concepts and theories in marketing strategy and management, including how to research and understand customer behaviour, innovate for global markets and interpret data to develop marketing strategies. Measuring and Enhancing Financial Performance This module will improve your understanding of assessing the financial health of a business. Through a state of the art business simulation, you’ll work in teams making financial decisions for your shared business while competing against your peers. This simulation is an engaging way to put theory into practice. Designing and Managing Operations, Systems and Processes We’ll introduce you to new techniques for achieving operational efficiency and teach you how to put them into practice with visits to local organisations such as Jaguar Land Rover and Cadbury. Managing Socially Responsible Organisations You’ll develop a broad knowledge of topics such as globalisation, cultural differences, global brands, fair trade, social responsibility and philanthropy from a business perspective. Developing an Innovative and Entrepreneurial Mindset This module explores how entrepreneurship and innovation create value. Entrepreneurship is the process through which knowledge and creativity shape new ways of delivering these products and services either through new organisations or by revitalisation or reformation of existing ones. Leading Strategically: Shaping Complex Organisations This module focuses on critical contemporary aspects of leadership and organisational behavior challenges in complex organisations. The course aims to develop your knowledge and skills in selected areas like authentic leadership, servant leadership, team coaching, health and well-being, communication and organisational awareness. Research Methods for Business This module is closely linked to the MBA Project. It introduces the nature of practically oriented business research, especially as it applies to the types of MBA projects which can be undertaken, including, consultancy, business plans and a specialist topic. The issues considered are the formulation of proposals, the appropriate use of research methodologies, collection and treatment of qualitative and quantitative data, and the nature and depth of analysis required. Along with the MBA Project, this module aims to develop the essential management ability to commission and produce high quality analysis and reports for making strategic decisions. Elective Modules E-Business Strategy International Business International Finance International Marketing Management Advanced Strategy Business Project The course concludes with a major business project that gives you the opportunity to design your own learning experience to fit your own area of interest. This project acts as a springboard for your future career and as such, you can complete it in a number of ways: consultancy project on behalf of a client or your organisation business plan for your own business industry/themed research project internship (UK or Overseas) and extended organisation-based project.