Core modules

    Introduction to Advertising and Media
    Principles and Practice of Marketing
    Consumer Behaviour
    Promotional Cultures
    Advertising Research Methods
Option modules

Choose two option modules from:

    Global Affairs: Actors, Communication and Culture
    Technology and Social Change: Global Perspectives
    International Political Communication
    Digital Media in Everyday Life
    Chinese Media in a Global Context
    Critical Approaches to Celebrity Culture
    The Culture Industries: Theory, Policy and Practice
    Advertising Strategy and Creativity