Year 1
Semester One
COMPULSORY
MANG6256Credit[?]: 15
Introduction to Marketing
MANG6336Credit[?]: 15
Customer Insight
MANG6335Credit[?]: 7.5
Integrated Marketing Communications
MANG6227Credit[?]: 7.5
Measuring Marketing Effectiveness
OPTIONAL
MANG6329Credit[?]: 15
Data Analytics
MANG6091Credit[?]: 7.5
Business Ethics
MANG6333Credit[?]: 7.5
Luxury Marketing
MANG6334Credit[?]: 7.5
Strategic Brand Management
Semester Two
COMPULSORY
MANG6131Credit[?]: 15
Strategic Marketing Decisions
MANG6230Credit[?]: 7.5
Data Driven Marketing
MANG6332Credit[?]: 7.5
Digital Marketing
MANG6330Credit[?]: 15
Designing and Managing Research Projects
CORE [?]
MANG6095Credit[?]: 60
Dissertation
OPTIONAL
MANG6233Credit[?]: 7.5
Web Analytics
MANG6264Credit[?]: 7.5
Design Thinking in Marketing
MANG6293Credit[?]: 7.5
Project Management