
必修課: Fundamentals of Marketing Management BMAN73991 15 Mandatory Marketing Implementation and Strategy BMAN74011 15 Mandatory Quantitative Marketing Research in the Digital Age BMAN74021 15 Mandatory Professional Qualitative Marketing Research Skills BMAN74031 15 Mandatory 選修課: Corporate Social Responsibility BMAN60162 15 Optional Integrated Marketing Communication & Advertising BMAN60222 15 Optional Consumer Behaviour BMAN70102 15 Optional Business to Business Marketing BMAN70152 15 Optional Retail Marketing BMAN70172 15 Optional Services Marketing BMAN70252 15 Optional International Marketing BMAN70402 15 Optional Digital Business BMAN71702 15 Optional MSc Marketing Group Business Case Project BMAN73890 60 Optional Marketing Analytics BMAN74042 15 Optional