Course Details
Business management qualifications open doors and are considered essential whether you are looking to pursue a career in business, or achieve higher levels of responsibility in your current work.
Our BSc (Hons) in Business Management (Marketing) offers a strong grounding in an essential range of contemporary business management subjects combined with the opportunity to focus your studies in the final year. When you successfully complete the course you’ll also receive the CMI Level 5 Diploma in Leadership and Management and exemptions for some CIM professional qualifications.
By studying core modules that are common between all our BSc (Hons) Business Management programmes, you’ll be exposed to key concepts in marketing and areas such as business law, leadership and people management, strategic management, information systems and big data, project management, finance, innovation and enterprise. This solid foundation will support your advanced studies into specialist subjects including digital marketing strategy, marketing for E-commerce and global consumer behaviour.
Developing your employability is a key focus of this dynamic and flexible programme. Real-life case studies, guest speakers and industry visits are designed to help you to understand the business environment and the needs of employers in local, national and international contexts. We’ll support you to develop sought-after skills such as communication, data analysis, time management, team working and problem solving.
We also aim to help you develop lifelong learning skills so that you can take ownership of your professional development for the future, maximising your potential for success.
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